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康師傅の経営戦略に関する考察
https://oiu.repo.nii.ac.jp/records/544
https://oiu.repo.nii.ac.jp/records/544b69db207-d7dd-446d-8787-fc038b3926d2
| 名前 / ファイル | ライセンス | アクション |
|---|---|---|
27-3-143 (3.1 MB)
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| Item type | 紀要論文(ELS) / Departmental Bulletin Paper(1) | |||||
|---|---|---|---|---|---|---|
| 公開日 | 2014-03-31 | |||||
| タイトル | ||||||
| タイトル | 康師傅の経営戦略に関する考察 | |||||
| 言語 | ||||||
| 言語 | jpn | |||||
| キーワード | ||||||
| 言語 | en | |||||
| 主題Scheme | Other | |||||
| 主題 | management strategy | |||||
| キーワード | ||||||
| 言語 | en | |||||
| 主題Scheme | Other | |||||
| 主題 | resource-based view | |||||
| キーワード | ||||||
| 言語 | en | |||||
| 主題Scheme | Other | |||||
| 主題 | VRIO analysis and value chain analysis | |||||
| 資源タイプ | ||||||
| 資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||
| 資源タイプ | departmental bulletin paper | |||||
| ページ属性 | ||||||
| 内容記述タイプ | Other | |||||
| 内容記述 | P(論文) | |||||
| 記事種別(日) | ||||||
| 値 | 論文 | |||||
| 記事種別(英) | ||||||
| 言語 | en | |||||
| 値 | Article | |||||
| 著者名(日) |
賈, 志聖
× 賈, 志聖× 古殿, 幸雄 |
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| 著者名よみ |
カ, シセイ
× カ, シセイ× コドノ, ユキオ |
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| 著者名(英) |
Chia,Chih,Sheng
× Chia,Chih,Sheng× Kodono, Yukio |
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| 抄録(英) | ||||||
| 内容記述タイプ | Other | |||||
| 内容記述 | Tingyi (Cayman Islands) Holding Corp. (the Company), and its subsidiaries (the Group) specialize in the production and distribution of instant noodles, beverages and instant food products in the People’s Republic of China (PRC). The Group started its instant noodle business in 1992, and expanded into the instant food and beverage businesses in 1996. In March 2012, the Group further expanded its beverage business, and a strategic alliance between the Company and PepsiCo in the PRC beverage business was established. The Company exclusively manufactures, bottles, packages, distributes and sells PepsiCo soft drinks in China. The Group’s three main business segments have established leading market shares in the PRC’s food industry. As of December 2012, the Group was the market leader in instant noodles and ready-to-drink teas, gaining 56.4% and 44.2% market shares respectively. In this paper, we try to research the success of management strategy and perform a VRIO analysis of the company. | |||||
| 雑誌書誌ID | ||||||
| 収録物識別子タイプ | NCID | |||||
| 収録物識別子 | AN10110523 | |||||
| 書誌情報 |
国際研究論叢 : 大阪国際大学紀要 en : OIU journal of international studies 巻 27, 号 3, p. 143-159, 発行日 2014-03-31 |
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