{"created":"2023-06-20T13:50:36.734170+00:00","id":57,"links":{},"metadata":{"_buckets":{"deposit":"7b8041fa-040b-4e47-aadf-07a347e39ca1"},"_deposit":{"created_by":11,"id":"57","owners":[11],"pid":{"revision_id":0,"type":"depid","value":"57"},"status":"published"},"_oai":{"id":"oai:oiu.repo.nii.ac.jp:00000057","sets":["1:4:14"]},"author_link":["655"],"item_1_alternative_title_5":{"attribute_name":"論文名よみ","attribute_value_mlt":[{"subitem_alternative_title":"コッカ ブランディング ト キキ カンリ"}]},"item_1_biblio_info_14":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2012-03-31","bibliographicIssueDateType":"Issued"},"bibliographicIssueNumber":"3","bibliographicPageEnd":"21","bibliographicPageStart":"1","bibliographicVolumeNumber":"25","bibliographic_titles":[{"bibliographic_title":"国際研究論叢 : 大阪国際大学紀要"},{"bibliographic_title":"OIU journal of international studies","bibliographic_titleLang":"en"}]}]},"item_1_creator_6":{"attribute_name":"著者名(日)","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"長澤, 彰彦"}],"nameIdentifiers":[{"nameIdentifier":"655","nameIdentifierScheme":"WEKO"}]}]},"item_1_creator_7":{"attribute_name":"著者名よみ","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"ナガサワ, アキヒコ"}],"nameIdentifiers":[{"nameIdentifier":"655","nameIdentifierScheme":"WEKO"}]}]},"item_1_creator_8":{"attribute_name":"著者名(英)","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"Nagasawa, Akihiko","creatorNameLang":"en"}],"nameIdentifiers":[{"nameIdentifier":"655","nameIdentifierScheme":"WEKO"}]}]},"item_1_description_1":{"attribute_name":"ページ属性","attribute_value_mlt":[{"subitem_description":"P(論文)","subitem_description_type":"Other"}]},"item_1_description_12":{"attribute_name":"抄録(英)","attribute_value_mlt":[{"subitem_description":"  The true nature of branding is to set up and maintain a structure for supporting and strengthening trust [信] in the brand. Ultimately, the word trust itself can be conceived of as arising from a duality of principle [信念] and reliance [信頼]. However, the Strategic Japanese Brand that the cabinet formulated in 2009 did not include any idea of a structure for creating trust, but merely expressed a plan for revitalizing Japanese industry.\n　Today, Japan is grappling with a number of problems, such as the nuclear accident caused by the Great Eastern Japan Earthquake Disaster, the poor economy due to the strong yen, and the draining off of Japanese economic power by China and Korea. These are the result of the heretofore focus on\ndeveloping industry and the economy. Since the economic decline, merely calling for more support for industry will not solve the problems.\n　The structure of trust through state branding has a function of crisis management when economic power declines or other crises occur.\n　However, as far as can been seen, up to now none of the plans or proposals related to Japanese state branding that have been issued by any governmental bureau or agency have gone so far as to include consideration of the aspect of crisis management.\n　This paper seeks to clarify the basic nature of national branding by exploring the background and problems with the attempts at national branding in Japan.","subitem_description_type":"Other"}]},"item_1_other_language_4":{"attribute_name":"その他の言語","attribute_value_mlt":[{"subitem_language":"National Branding and Crisis Management"}]},"item_1_source_id_13":{"attribute_name":"雑誌書誌ID","attribute_value_mlt":[{"subitem_source_identifier":"AN10110523","subitem_source_identifier_type":"NCID"}]},"item_1_text_2":{"attribute_name":"記事種別(日)","attribute_value_mlt":[{"subitem_text_value":"論文"}]},"item_1_text_3":{"attribute_name":"記事種別(英)","attribute_value_mlt":[{"subitem_text_language":"en","subitem_text_value":"Article"}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2013-01-30"}],"displaytype":"detail","filename":"25-3-001.pdf","filesize":[{"value":"1.4 MB"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"25-3-001","url":"https://oiu.repo.nii.ac.jp/record/57/files/25-3-001.pdf"},"version_id":"5d020056-5465-4257-979c-921ffbc2ae84"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"国家ブランディング","subitem_subject_scheme":"Other"},{"subitem_subject":"都市ブランディング","subitem_subject_scheme":"Other"},{"subitem_subject":"危機管理","subitem_subject_scheme":"Other"},{"subitem_subject":"プロパガンダ","subitem_subject_scheme":"Other"},{"subitem_subject":"風評","subitem_subject_scheme":"Other"},{"subitem_subject":"クール・ブリタニア","subitem_subject_scheme":"Other"},{"subitem_subject":"日本ブランド戦略","subitem_subject_scheme":"Other"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"国家ブランディングと危機管理","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"国家ブランディングと危機管理"}]},"item_type_id":"1","owner":"11","path":["14"],"pubdate":{"attribute_name":"公開日","attribute_value":"2012-03-31"},"publish_date":"2012-03-31","publish_status":"0","recid":"57","relation_version_is_last":true,"title":["国家ブランディングと危機管理"],"weko_creator_id":"11","weko_shared_id":-1},"updated":"2023-06-20T14:07:29.502785+00:00"}