@article{oai:oiu.repo.nii.ac.jp:00000022,
 author = {付, 翠紅 and 古殿, 幸雄 and フ, スイコウ and コドノ, ユキオ and Fu, Cuihong and Kodono, Yukio},
 issue = {3},
 journal = {国際研究論叢 : 大阪国際大学紀要, OIU journal of international studies},
 month = {Mar},
 note = {P(論文), Shiseido, Ltd is a major Japanese cosmetics producer. In this paper, we focus on Shiseido’s efforts seizing of business opportunities from China’s reform and opening and spreading the culture of cosmetics from Japan among Chinese women, which have been successful in expanding their business.
　We consider competitive strategy of Shiseido in China’s cosmetics industry using SWOT analysis and Porter’s five forces. We also discuss management strategies for Shiseido in China in the future.},
 pages = {43--63},
 title = {資生堂の中国における競争戦略},
 volume = {26},
 year = {2013}
}