{"created":"2023-06-20T13:50:41.053223+00:00","id":126,"links":{},"metadata":{"_buckets":{"deposit":"7764fbb5-1003-4a35-bee1-e74ccf5fa030"},"_deposit":{"created_by":11,"id":"126","owners":[11],"pid":{"revision_id":0,"type":"depid","value":"126"},"status":"published"},"_oai":{"id":"oai:oiu.repo.nii.ac.jp:00000126","sets":["1:7:20"]},"author_link":["655"],"item_1_alternative_title_5":{"attribute_name":"論文名よみ","attribute_value_mlt":[{"subitem_alternative_title":"インターナル ブランディング ト コッカ アイデンティティ"}]},"item_1_biblio_info_14":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2010-01-31","bibliographicIssueDateType":"Issued"},"bibliographicIssueNumber":"2","bibliographicPageEnd":"50","bibliographicPageStart":"31","bibliographicVolumeNumber":"23","bibliographic_titles":[{"bibliographic_title":"国際研究論叢 : 大阪国際大学紀要"},{"bibliographic_title":"OIU journal of international studies","bibliographic_titleLang":"en"}]}]},"item_1_creator_6":{"attribute_name":"著者名(日)","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"長澤, 彰彦"}],"nameIdentifiers":[{"nameIdentifier":"655","nameIdentifierScheme":"WEKO"}]}]},"item_1_creator_7":{"attribute_name":"著者名よみ","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"ナガサワ, アキヒコ"}],"nameIdentifiers":[{"nameIdentifier":"655","nameIdentifierScheme":"WEKO"}]}]},"item_1_creator_8":{"attribute_name":"著者名(英)","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"Nagasawa, Akihiko","creatorNameLang":"en"}],"nameIdentifiers":[{"nameIdentifier":"655","nameIdentifierScheme":"WEKO"}]}]},"item_1_description_1":{"attribute_name":"ページ属性","attribute_value_mlt":[{"subitem_description":"P(論文)","subitem_description_type":"Other"}]},"item_1_description_12":{"attribute_name":"抄録(英)","attribute_value_mlt":[{"subitem_description":"　In April of 2009, the Cabinet Secretariat for the Japanese Secretariat of Intellectual Property Strategy Headquarters announced a new Japanese Power, (Nippon Ryoku) campaign together with a Japanese Strategic Branding Action Plan. Although it is necessary for such state branding to include domestic consciousness, it is difficult to see how to achieve such consciousness given this particular catchphrase and the make-up of the action plan. What should be taken more seriously is that it is the state bureaucracy that is creating the state brand itself. In this paper I will address the issues of national identity and internal state branding by comparing and contrasting Prime Minister Abe’s Beautiful Country, Japan plan with Prime Minister Blair’s Cool Britannia plan, identify various challenges facing those plans and discuss the fundamental differences in thinking between the two countries.","subitem_description_type":"Other"}]},"item_1_other_language_4":{"attribute_name":"その他の言語","attribute_value_mlt":[{"subitem_language":"Internal Branding and National Identity"}]},"item_1_source_id_13":{"attribute_name":"雑誌書誌ID","attribute_value_mlt":[{"subitem_source_identifier":"AN10110523","subitem_source_identifier_type":"NCID"}]},"item_1_text_2":{"attribute_name":"記事種別(日)","attribute_value_mlt":[{"subitem_text_value":"論文"}]},"item_1_text_3":{"attribute_name":"記事種別(英)","attribute_value_mlt":[{"subitem_text_language":"en","subitem_text_value":"Article　"}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2013-02-02"}],"displaytype":"detail","filename":"23-2-031.pdf","filesize":[{"value":"1.7 MB"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"23-2-031","url":"https://oiu.repo.nii.ac.jp/record/126/files/23-2-031.pdf"},"version_id":"96eb08d5-ba82-477c-90e5-806f7d889438"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"国家ブランド","subitem_subject_scheme":"Other"},{"subitem_subject":"国家アイデンティティ","subitem_subject_scheme":"Other"},{"subitem_subject":"パブリック・ディプロマシー","subitem_subject_scheme":"Other"},{"subitem_subject":"日本ブランド戦略","subitem_subject_scheme":"Other"},{"subitem_subject":"インターナル・ブランディング","subitem_subject_scheme":"Other"},{"subitem_subject":"美しい国・日本","subitem_subject_scheme":"Other"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"インターナル・ブランディングと国家アイデンティティ","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"インターナル・ブランディングと国家アイデンティティ"}]},"item_type_id":"1","owner":"11","path":["20"],"pubdate":{"attribute_name":"公開日","attribute_value":"2010-01-31"},"publish_date":"2010-01-31","publish_status":"0","recid":"126","relation_version_is_last":true,"title":["インターナル・ブランディングと国家アイデンティティ"],"weko_creator_id":"11","weko_shared_id":-1},"updated":"2023-06-20T14:07:31.275715+00:00"}