@article{oai:oiu.repo.nii.ac.jp:00000126,
 author = {長澤, 彰彦 and ナガサワ, アキヒコ and Nagasawa, Akihiko},
 issue = {2},
 journal = {国際研究論叢 : 大阪国際大学紀要, OIU journal of international studies},
 month = {Jan},
 note = {P(論文), In April of 2009, the Cabinet Secretariat for the Japanese Secretariat of Intellectual Property Strategy Headquarters announced a new Japanese Power, (Nippon Ryoku) campaign together with a Japanese Strategic Branding Action Plan. Although it is necessary for such state branding to include domestic consciousness, it is difficult to see how to achieve such consciousness given this particular catchphrase and the make-up of the action plan. What should be taken more seriously is that it is the state bureaucracy that is creating the state brand itself. In this paper I will address the issues of national identity and internal state branding by comparing and contrasting Prime Minister Abe’s Beautiful Country, Japan plan with Prime Minister Blair’s Cool Britannia plan, identify various challenges facing those plans and discuss the fundamental differences in thinking between the two countries.},
 pages = {31--50},
 title = {インターナル・ブランディングと国家アイデンティティ},
 volume = {23},
 year = {2010}
}