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資生堂の中国における競争戦略
https://oiu.repo.nii.ac.jp/records/22
https://oiu.repo.nii.ac.jp/records/221d0fccc2-370b-4826-a7bd-c5e59175785d
名前 / ファイル | ライセンス | アクション |
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26-3-043 (1.3 MB)
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Item type | 紀要論文(ELS) / Departmental Bulletin Paper(1) | |||||
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公開日 | 2013-03-31 | |||||
タイトル | ||||||
タイトル | 資生堂の中国における競争戦略 | |||||
言語 | ||||||
言語 | jpn | |||||
キーワード | ||||||
言語 | en | |||||
主題Scheme | Other | |||||
主題 | Competitive Strategy | |||||
キーワード | ||||||
言語 | en | |||||
主題Scheme | Other | |||||
主題 | China's Cosmetics Industry | |||||
キーワード | ||||||
言語 | en | |||||
主題Scheme | Other | |||||
主題 | Management Strategies | |||||
キーワード | ||||||
言語 | en | |||||
主題Scheme | Other | |||||
主題 | SWOT Analysis and Porter's five forces | |||||
資源タイプ | ||||||
資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||
資源タイプ | departmental bulletin paper | |||||
ページ属性 | ||||||
内容記述タイプ | Other | |||||
内容記述 | P(論文) | |||||
記事種別(日) | ||||||
値 | 論文 | |||||
記事種別(英) | ||||||
言語 | en | |||||
値 | Article | |||||
その他の言語 | ||||||
言語 | Shiseido’s Competitive Strategy in China | |||||
著者名(日) |
付, 翠紅
× 付, 翠紅× 古殿, 幸雄 |
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著者名よみ |
フ, スイコウ
× フ, スイコウ× コドノ, ユキオ |
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著者名(英) |
Fu, Cuihong
× Fu, Cuihong× Kodono, Yukio |
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抄録(英) | ||||||
内容記述タイプ | Other | |||||
内容記述 | Shiseido, Ltd is a major Japanese cosmetics producer. In this paper, we focus on Shiseido’s efforts seizing of business opportunities from China’s reform and opening and spreading the culture of cosmetics from Japan among Chinese women, which have been successful in expanding their business. We consider competitive strategy of Shiseido in China’s cosmetics industry using SWOT analysis and Porter’s five forces. We also discuss management strategies for Shiseido in China in the future. |
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雑誌書誌ID | ||||||
収録物識別子タイプ | NCID | |||||
収録物識別子 | AN10110523 | |||||
書誌情報 |
国際研究論叢 : 大阪国際大学紀要 en : OIU journal of international studies 巻 26, 号 3, p. 43-63, 発行日 2013-03-31 |